The article below is an excerpt from AIS Media's Thomas Harpointner and FON's W.C. Garth Snider's white paper, "8 Critical Steps to Leveraging the Power of Social Media to Drive Franchise Sales". To download the full white paper in PDF format, please
click here.
A frequently updated blog with relevant articles can significantly increase a website’s search ...
The article below is an excerpt from AIS Media's Thomas Harpointner and FON's W.C. Garth Snider's white paper, "8 Critical Steps to Leveraging the Power of Social Media to Drive Franchise Sales". To download the full white paper in PDF format, please
click here.
Integrating social media into both your ...
The article below is an excerpt from AIS Media's Thomas Harpointner and FON's W.C. Garth Snider's white paper, "8 Critical Steps to Leveraging the Power of Social Media to Drive Franchise Sales". To download the full white paper in PDF format, please
click here.
Properly integrating social media into a ...
Monday, January 17th, 2011 was the day we as Americans were called upon to remember the life and times of Dr. Martin Luther King, Jr. Some Americans had the day off. Others did not. It is likely that some Americans gave not much more than a passing thought to Dr. King on his holiday. Of ...
There has been a lot of ink spilled recently about the plight of the small businessman in the recession. In particular, there has been a great deal of discussion as to whether franchising as a business model has done relatively better or relatively worse than non-franchised businesses. There is ...
The Importance of Selling in Earnest
Too often are franchise sales people guilty of not selling in earnest. Yes, they will say that they are giving an effort but the evidence is clear that they are not really giving it their full attention and effort---they have failed to recognize the importance of selling in earnest. ...
In many ways, this minimalist approach to website design has the same look, feel, and most importantly, functionality, as modernist architecture. Modernist architecture is characterized by simplification of form and the subversion of the ornate into the structure and theme of the building.
This blog entry is the first in a series of two blog entries discussing the macro-economics of vertical lead generation sites.
Part I.
An oft-cited criticism of vertical lead generation sites (“VLGS”) is that end-users have the ability to request information on multiple concepts. This, so the ...
