May 8, 2009

Dear Advertiser and Prospective Advertiser:

In the last two years there has been an explosion in the number of sites that produce franchise leads.  With the exception of my sister companies within the Landmark Media family, most sites in the industry are underfunded, understaffed, and produce leads that underwhelm.  

As President and General Counsel of the Franchise Opportunities Network, I am at the helm of the largest franchise lead producing operation in business today.   I am fully invested in the success of the franchise industry.  As such I want to point out a few facts that need to be considered when one is deciding on where to place one’s advertising dollars—now and in the future.

Fact 1: Over the past 8 years, nobody in the franchise lead generation industry has been responsible for delivering more leads than me.    We have generated more than 4 million franchise leads.

Fact 2:  The means and method by which we operate one site is the same by which we operate the other sites in our network.   Our proprietary lead generation techniques are utilized on each of our sites.

Fact 3:  No other franchise lead generation company operating today has as many employees dedicated to lead generation, as does Franchise Opportunities Network.   Stated simply, the size of our company allows me to ensure a higher standard of lead quality than does any other lead generation portal.

Fact 4:  While there may be some slight variation in lead quality and quantity from time to time across the sites in the Franchise Opportunities Network, we pride ouselves on delivering the same type of high quality lead on each of the web sites.  For example, the same team that generated the lead on FranchiseOnline.com generated a lead generated on FranchiseOpportunties.com.  

Fact 5:  We do not discriminate at Franchise Opportunities Network.  Each advertiser on each site gets the same attention from our lead generation team.  We make a concerted effort to get as many leads as to as many advertisers across ALL of my sites as possible. 

Fact 6:  Most franchise lead generation portals get leads from the exact same traffic sources. 80% of the franchise leads generated by all the companies in the industry derive from essentially the same traffic sources.

Fact 7:  It is the process of qualifying the leads once the leads enters the system that distinguishes the lead portals.  I go to great lengths to supply on my sites only the most qualified leads possible.  We use both Targus ©  and our own proprietary lead scrubbing system to make certain that the leads—as well as the sources of the leads– are of the highest quality

The post-recession economy will provide many opportunities for the franchise industry.  We at Franchise Opportunities Network plan to be there with the industry every step of the way.  

Please do not hesitate to give me a call to discuss how we might better serve you and the franchise industry.  

Sincerely,

W.C. Garth Snider
President